Jennifer Beatty is a graphic designer and cyclist recreating 100 iconic poster designs using bicycle parts.
As part of the 100 Days project taken on on by the 2014 Masters in Branding graduate students at the School of Visual Arts in New York City, students must repeat the same basic operation every day for 100 days.
You can email poster suggestions and purchase your favorites.
More at 100hoopties.com
Fargo
OBEY
Ceci n'est nas une velo
Throughout this project, Jenny hopes to question what most people consider to be garbage and tap into the raw hands on artwork she has put on hold for so many years.
Jenny also happens to be the designer of the BCN logo back in the day. (Thank you Jenny!)
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